As a family-owned business, the South Motors Automotive Group was founded on one simple principle: treat every customer like family.

Charles Dascal, owner and chairman of the South Motors Automotive Group, led the way for minority business owners in South Florida after being the first Cuban-American awarded a Ford franchise dealership in the United States. Since then, the South Motors Automotive Group has grown into one of the region's most recognizable and respected automotive retailers.

Extending our family pledge to our employees, the South Motors Automotive Group is a great place to work as well. We are a drug-free, equal opportunity employer committed to providing a safe, fair workplace for every employee under our roof. We strive to retain the most experienced, dedicated and knowledgeable workforce in the industry.

Throughout our long journey, we still honor our pledge to treat every customer like family. Throughout our organization, from our top executives to our sales personnel and service teams, our individual efforts work in unison to deliver on that pledge. This philosophy was our cornerstone when our dealership family sold its first car in South Florida. With hundreds of thousands of vehicles sold, it is as true today as it was then.