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A Sound Investment

A new car is a major investment, and with any investment you'll want to make sure it is a lasting, beneficial one. Since you'll typically be keeping it for years, you want to be sure you are getting the best return possible, day after day and dollar after dollar.

The average car loses much of its value in just the first three years, which makes car buying often contrary to what is considered a wise investment. That's where the BMW brand steps up and shines. BMW has been recognized numerous times and by multiple major independent organizations as having an incredibly strong residual value. For example, Kelley Blue Book named the 5-Series the winner of the Luxury Vehicle category in the Kelley Blue Book 2007 "Best Resale Value Awards" and additionally an "Overall Top 10" leader in projected resale value.

And this isn't the first time BMW has received this honor. In fact, Kelley Blue Book has honored the BMW brand with over 10 Best Resale Value awards since they were established in 2003 - making the 2007 recognition the second set of awards in the Luxury Vehicle and Overall Top 10 categories in the past three years.

So, when considering a new car as an investment, it only makes long-term sense to strongly consider the BMW Brand for its reliability in both performance and residual value.