The BMW 1 Series is an ingenious design that offers 4 seats, clean, sporty lines, a classic interior and unmatched performance. Created to deliver pure driving exhilaration, the BMW 1 Series balances true luxury with incredible performance. During a weekend beach trip or heavy rain fall, you’ll be thrilled with the quick acceleration, feel for the road and confident handling that the BMW 1 Series delivers.
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THE BMW 1 SERIES.
Makes Miami's heart beat faster.
There is free-spirited adventure - this is the exhilaration of the unknown. Then there is calculated performance - a combination of extensive research, time-tested principles and applied technology.
Somewhere in between, you'll find the BMW 1 Series: the distillation of emotion and engineering in one exceptional vehicle. Redesigned for 2013, the BMW 1 Series debuts innovative new features for Miami BMW drivers.
As with all BMWs, the BMW 1 Series development is based on EfficientDynamics technology. This accounts for everything from the suspension's lightweight construction to the engine's efficient performance. It's driving pleasure with environmental responsibility.
It's not a reinvention; it's not a reinterpretation. It's what BMW has always been: a blend of the classic with the advancements of today. Get behind the wheel of the BMW 1 Series and discover how the high spirits of this BMW's agile handling and thrilling power compel you to unlock the pleasure of every mile.
Sporty and stylish, it begs for, and gets, all the attention. Hailed immediately as a popular and critical favorite for South Florida upon its US debut, the BMW 1 Series captures the spirit of the tropical lifestyle with a simple yet powerful formula.